Blogs

Nykaa is India’s largest omnichannel beauty and personal care platform, with millions of monthly active users and a curated brand portfolio that now spans skincare, haircare, cosmetics, wellness, and fragrance.

Launching a new product is one of the most packaging-intensive moments in any brand’s lifecycle. Every decision — from material selection and structural design to vendor qualification and regulatory compliance — directly impacts your speed-to-market, cost-efficiency, and shelf performance.

India’s nutraceutical industry is booming. From protein powders and probiotics to immunity supplements and functional foods, the supplement market is projected to exceed ₹50,000 crore by 2026 — and brands across FMCG, pharma, wellness, and D2C are racing to meet this demand.

A packaging audit for EPR (Extended Producer Responsibility) compliance is a structured, end-to-end technical review of all packaging materials, formats, and supplier documentation against India’s regulatory obligations under the Plastic Waste Management (PWM) Rules.

General Advice Disclaimer: This content is intended for general packaging education and planning purposes. Packaging decisions should be validated based

Sustainable packaging for Ayurvedic products refers to the deliberate selection of eco-responsible packaging materials — such as FSC-certified paper, mono-material plastics, post-consumer recycled (PCR) content, glass, and certified biodegradable substrates — that minimise environmental impact while maintaining the functional integrity required to preserve herbal, botanical, and natural formulations.

What Is a Packaging Audit? A packaging audit is a structured, expert-led evaluation of your current packaging system — covering

Discover how AI-powered packaging consultancy services are helping FMCG brands in India cut costs, optimize materials, and streamline vendors in 2026. Expert insights by Acumen Packaging.

Discover what a packaging audit involves, why FMCG and pharma brands in India need one, and how it helps cut costs, meet compliance, and strengthen your supply chain.

Discover how AI-driven packaging cost optimization is transforming FMCG brands in India — from demand forecasting to material selection algorithms. Cut costs, not quality.

Packaging material selection in India requires compliance with three critical regulatory frameworks: EPR (Extended Producer Responsibility) under CPCB’s Plastic Waste

A real packaging expert in India holds formal packaging education (from institutions such as the Indian Institute of Packaging, CIPET,