CLIENT: Canada based cosmetic company and Leading Indian herbal hair care company.
OBJECTIVE: Designing of unique consumer centric packaging offering refillable , functional unique product dispensing features , convenience to carry etc
APPROACH: Scientific design approach followed for packaging innovation. The process involved consumer research, competitors benchmarking, market survey, and brand understanding to create relevant differentiated building blocks followed by ideation/ conceptualization
OUTCOME: Delivered consumer-led, brand-aligned and technologically feasible, differentiated structural design projects Inhouse mock-up Xpress for 3d prototyping facility helped in faster closing of design with parallel inputs of client’s team members while maintaining confidentiality.
Developed completely new comb oil dispensation approach through a soft/hard bristle combo for effective spread throughout hair and scalp uniformly and gently. Designed very complex lipstick components with completely new mechanisms with many new features.
