Acumen Packaging

New Development Packaging

Design Innovations

CLIENT: Canada based cosmetic company and Leading Indian herbal hair care company. OBJECTIVE: Designing of unique consumer centric packaging offering refillable , functional unique  product dispensing features , convenience to carry etc  APPROACH: Scientific design approach followed for packaging innovation. The process involved consumer research, competitors benchmarking, market survey, and brand understanding to create relevant

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Insightful / Incisive Benchmarking

CLIENTS: Global FMCG Leader and Kenyan major food Company. OBJECTIVE:  Benchmarking of existing packaging materials specifications v/s competitors APPROACH: Providing maximum savings along with simpler unhindered supply chain ,lower inventory cost through deeper insights of each packaging element along with balancing cost/performance /business matrix using latest global trends/technology scan. OUTCOME: For top global giant’s personal

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